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For content creators, UGC creators and small studios who make paid content for brands — and who have agreed to paid ads usage, whitelisting or exclusivity without knowing what it should cost, or found a reel still running in ads months after the agreed term. It does not estimate your “market value” from followers; every rate and fee is yours.
Why this and not a rate card: each usage right — organic posting, paid ads, whitelisting, raw files, adaptation — is its own line with your fee, term, channels and territories; barter counts at your own useful value, with the cash result shown separately; you see how many results pay per result needs to reach your price; and in-app warnings come 30 and 7 days before a right ends and on the end date. One payment, no subscription; no bank, accounting or marketplace connection; your data stays on your device; no AI — every result is an exact decimal calculation with “How it is calculated”, in 8 languages and any currency.
You enter the deliverables with your preparation, shooting and editing hours, your hourly rate, revision rounds and the money you pay out for rentals, props, contractors, transport and rush work. Then one line per right — organic posting, paid ads, whitelisting, raw files, adaptation — with channels, territories, term and fee, or take the fee from your own personal tariff. Add exclusivity with the offers it would block, and the brand's payment: cash, barter and pay per result.
You get the production cost and price, a quote by part with the payment fee shown for each part, what you keep after the fee, the opportunity cost of exclusivity, a cash result and an economic result shown separately, the number of results needed to reach your price, and rights-term warnings 30 days, 7 days and on the end date. No AI — exact, traceable calculations. One-time payment, no subscription. It works on a phone and a computer, and your projects stay on your device.
What's inside
Questions
Who is it for?
Creators and small studios who make content for brands and need a price that covers their time and costs, plus a clear record of what rights they granted and until when.
How is the quote calculated?
Production cost = labour + external costs + revisions. Production price = production cost ÷ (1 − payment fee − margin). Quote = production price + rights fees + exclusivity fee + other agreed amounts. Every result card shows its formula with your numbers.
What does it not calculate?
It does not estimate your market value from followers, forecast views, sales or conversion, predict whether a brand accepts or pays, or calculate income tax or VAT. Documents are templates, not a legal opinion.
Can I try it first?
Yes. The free demo at /tools/creator-deal-rights-planner uses a fictional brand deal, and every screen, calculation and document works there. Your own projects, file import and saved work open after purchase.
Will it remind me when a right expires?
When you open the project, it shows warnings 30 days and 7 days before a term ends, on the last day and after it. There are no background notifications or emails.
Where is my data stored?
In your browser, on your device. Nothing is sent to us. You can download a JSON backup of any project and restore it on another device. One-time payment, no subscription.
Business license for use in your own business. No resale or redistribution. Opens in your browser right after payment, on phone and computer. Your figures stay on your device. No physical item.
Creator Deal & Rights Planner
Price a brand deal from your own production costs and the usage rights you grant, check cash, barter and performance pay against that price, and track when each right ends.
- One-time purchase
- Full version of this tool on the site plus an offline version to download. One payment. The offline copy works without a subscription.
- Access with PRO
- Full version on the site while your PRO is active. Export of your results and backups is included. The offline program is bought separately.
Pay by card, Apple Pay or Google Pay
- Works in any country · your own currency
- Download link on the confirmation page and by email
- What you need: Any modern browser · phone and computer · PDF & CSV export · 8 languages
- Refund within 14 days, for any purchase
- Formats: Interactive tool in your browser — phone and computer; PDF & CSV export
Any purchase is refunded if you ask within 14 days of payment. Files that will not open, and anything that does not match its description, are refunded in full at any time, with no time limit.

