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Bringing a customer back is useful only when the relationship remains profitable. Customer Retention & Win-Back Profit Lab combines purchase history, service costs and offer economics in one view.
Choose a subscription or repeat-purchase model, import your records and compare cohorts by acquisition source, first product and period. Separate observed customer value from assumptions about future purchases. Test discounts, bonuses, pauses and revised plans against a control group where available.
See the contribution an offer adds after its costs, the uncertainty around the result and the effect needed to break even. Repeat-purchase businesses are not forced into subscription churn formulas.
What you get
- Customer history: purchases, discounts, refunds, service costs and subscription events kept as a timeline.
- Two business models: recurring subscriptions or repeat purchases, chosen per analysis.
- Cohorts by first month, source, first product and segment — GRR and NRR for subscriptions, time to the second purchase and cohort maturity for repeat purchases.
- Margin analysis: observed margin per customer and cohort, with discounts counted once.
- Offer comparison: discount, bonus, pause, extension or plan change over a limited horizon, with the minimum effect to break even.
- Campaign tests: offer groups against a control group, additional profit with its interval.
How it works
- Choose the model. Set your currency and create an analysis for recurring subscriptions or repeat purchases. The model stays fixed; another model means a new analysis.
- Import the history. Bring in customers, purchases and subscription events from CSV or XLSX, with every duplicate and invalid row shown before saving.
- Review the cohorts. Compare retention, repeat purchases and observed margin by start month, source, first product and segment; immature cohorts are marked.
- Price offers and measure the result. Compare offer scenarios, run a test against a control group, then save the result and export a report and a backup.
Limits
No automated messaging; no guaranteed customer prediction; causal campaign conclusions require valid comparison data.
Questions
Does it use AI?
No. The tool uses explicit calculations and rules. Results depend on the records and assumptions you enter.
Do I need a subscription?
No subscription is required for the one-time purchase of this product. Access through TidyCents PRO follows the current PRO terms.
Where is my data stored?
Working records are stored on your device. Keep a backup, especially before changing browsers, clearing browser data or moving to another device.
Can several people edit the same workspace at once?
This version is designed for one local workspace. It does not provide simultaneous shared editing.
Can I move my records to another device?
Yes. Export a full backup and restore it in the same product on the other device.
Does it connect to my bank or accounting software?
This version works with direct entry and supported file imports. It does not automatically connect to your bank or accounting system.
Can I try it before buying?
Yes. The demo contains fictional records and prepared scenarios so you can inspect the screens and results before buying.
Does it send win-back emails or messages?
No. It does not send messages and does not need personal contact details — an anonymised customer ID is enough. You contact customers with your own tools.
Can it predict which customers will come back?
No. Cohorts and time-to-second-purchase curves describe your records up to the analysis date. Offer results are scenarios based on the rates and margins you enter.
Do I need a control group?
For a measured effect, yes. Without a control group the effect is shown as a scenario or an observed association, because some customers would have come back anyway.
Does it work for one-off purchases, not subscriptions?
Yes. Choose the repeat-purchase model: a month without an order is not treated as churn, and subscription formulas such as GRR and NRR are not applied.
Business license for use in your own business. No resale or redistribution. Opens in your browser right after payment, on phone and computer. Your figures stay on your device. No physical item.
Customer Retention & Win-Back Profit Lab
Compare customer retention and win-back offers by the profit they add—not just the customers they bring back.
See which offers add profit — buy once for $24.
- One-time purchase
- Full version of this tool on the site plus an offline version to download. One payment. The offline copy works without a subscription.
- Access with PRO
- Full version on the site while your PRO is active. Export of your results and backups is included. The offline program is bought separately.
Pay by card, Apple Pay or Google Pay
- Works in any country · your own currency
- Download link on the confirmation page and by email
- What you need: Any modern browser · phone and computer · offline HTML file · CSV & printable reports · 8 languages
- Refund within 14 days, for any purchase
- Formats: Interactive tool in your browser — phone and computer; PDF & CSV export
- Interactive tool · modern browser · phone and computer · downloadable offline version.
- Your working records stay on your device. Export a backup to move them to another device.
- Use your own currency and enter the rates, costs and contract terms that apply to your business.
- Explicit calculations: exact decimal money, published statistical formulas, formula version kept with every saved result.
- CSV and XLSX import of customers, purchases, subscription events and test participants; CSV exports, printable reports and complete backups.
- 8 languages: English, Español, Deutsch, Français, Português, Italiano, Nederlands, Русский.
Any purchase is refunded if you ask within 14 days of payment. Files that will not open, and anything that does not match its description, are refunded in full at any time, with no time limit.
